Our Approach

We’re inspired by thinking in Measure What Matters (John Doerr) and The Crux (Richard Rumelt) - collectively, they’ve helped us develop the principles we use to approach any problem

A dart hitting the bullseye on a dartboard. The dartboard has black, red, green, and tan sections with metal wiring. The focus is on the dart and the center of the dartboard.

01. Mission Clarity

Clarity comes from working hard to uncover the real, underlying problems — not just the visible symptoms

A group of people paddling a boat called La Chora in the ocean during the daytime.

02. Operating Discipline

Careful planning, continuous monitoring, and early adjustments keep execution focused, aligned, and true to intent

A male pole vaulter in mid-air clearing the bar against a clear blue sky.

03. Execution Momentum

Small wins build confidence and energy, helping sustain momentum and drive steady progress toward big goals

A hand placing a wooden block on top of a pyramid of similar wooden blocks on a wooden surface.

04. Enduring Results

Delivering results that clients adopt willingly, feel confident owning, and can continue strengthening long after we’ve stepped away

Our Operating Tenets

These operating tenets turn our guiding principles into concrete actions that shape every engagement and strengthen outcomes.

  • Solve the root issue, not just what’s most visible

  • Clarity demands sharp questions before decisive moves

  • Upfront engagement builds trust and leads to stronger solutions

  • Focus energy where it unlocks the greatest leverage

  • Evidence beats assumptions every time

  • Progress compounds faster than chasing perfect answers

  • Shared ownership cements change long after we’re gone